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Why tech companies are elevating PC and console costs – and blaming AI for chip prices

Aarav Kapoor by Aarav Kapoor
June 29, 2026
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RSM UK’s tech senior analyst James Bull famous that the 4 largest US tech companies are anticipated to spend tons of of billions of {dollars} on knowledge centres and AI gear in 2026.

“That stage of demand for reminiscence chips has created a scarcity the provision chain can’t preserve tempo with,” he mentioned.

With huge tech and AI companies shopping for reminiscence at scale, and in a position to pay a premium for longer contracts, producers have been additionally being incentivised to prioritise their orders over client electronics, Bull added.

“Basically, the MacBook on shoppers’ desks is now competing for a similar Dram as the info centres powering ChatGPT and is shedding.”

After all, a number of the huge tech firms, comparable to Microsoft, have a foot in each camps – investing billions in AI infrastructure whereas additionally making client merchandise such because the Xbox.

However the reminiscence scarcity and value rises have additionally been compounded by inflation and geopolitical points, say some.

When Sony introduced additional value will increase to the PS5 console within the UK and elsewhere all over the world, it cited “continued pressures within the world financial panorama”.

Piers Harding-Rolls of Ampere Evaluation mentioned on the time that alongside rising Ram costs, additional waves of inflation linked to the struggle in Iran might need influenced the size of Sony’s value will increase.

Hewson instructed the BBC more moderen value hikes might “go even greater as chip makers cope with elevated prices ensuing from the blockade within the Strait of Hormuz”.

“While the previous few days have introduced renewed optimism that the scenario within the Center East is being resolved, the affect of the final couple of months means some inflation is now baked in,” she added.

Tags: blamingchipConsolecostsFirmspricesraisingTech
Aarav Kapoor

Aarav Kapoor

Aarav Kapoor covers the latest in technology, gadgets, cybersecurity, software and smart home trends for TechTrendFeed. He breaks down complex tech news into clear, practical insights for everyday readers.

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