I’ve not performed the whole thing of the Battlefield 6 single-player marketing campaign but, however I performed sufficient to have a stable guess as to what the high-level objectives for it had been. It wasn’t till I obtained an opportunity to talk to a few of the folks behind it that my suspicions had been validated.
It’s additionally very straightforward to guess that a few of the similar individuals who get enthusiastic about enjoying the marketing campaign mode in yearly Name of Responsibility releases probably received’t be moved by what Battlefield 6 is providing there, and maybe that’s high quality.
After enjoying three missions of the Battlefield 6 marketing campaign, I caught up with Emily Grace Buck, narrative design director at DICE, and Fasahat Salim, design director at Criterion. Very similar to the remainder of the sport, the single-player marketing campaign can be the results of work by varied groups beneath the Battlefield Studios banner – and DICE and Criterion are actually amongst them.
Our chat primarily targeted on the narrative parts of the sport, however I used to be additionally interested by how such an enormous crew break up throughout completely different elements of the world and completely different time zones can come collectively on this vogue to create a significant sport like Battlefield 6.
This interview has been edited for brevity and readability.
VG247: The narrative of the marketing campaign is fairly topical. I believe it performs on some very actual fears that folks have on the earth proper now about NATO and the state of alliances that we as soon as believed had been ironclad. Did you propose for this?
Emily Grace Buck, narrative design director, DICE: Battlefield has at all times tried to be, as a lot as attainable, a particularly grounded army expertise. After we discuss what Battlefield is, sort of in its core DNA; it’s grounded. It’s sensible. It’s wanting on the world by way of the lens of a soldier on the bottom caught in a a lot wider battle, proper?
In order we’re making an attempt to find out what the story needs to be, we had been very, very influenced by earlier Battlefield video games like Battlefield 3 and Battlefield 4. That took on the earth because it was on the time that these video games had been made. And we have tried to try this right here, too. We have achieved an immense quantity of analysis into the older Battlefield video games, topical movies, documentaries, speaking to present and former service members to try to perceive easy methods to create a battle that’s solely fictional, however feels sensible, feels believable, feels grounded, and feels actually attention-grabbing for the participant to be experiencing in our fashionable setting. So, clearly it is set in a world that feels as sensible as attainable, however we’re not making an attempt to repeat something straight that is happening, while additionally making it really feel prefer it might probably be sensible.
VG247: You talked about some inspirations. Are you able to title a few of them?
Emily Grace Buck, narrative design director, DICE: Completely. Like I mentioned, our greatest inspirations: a few of our older titles, however we have been watching – there are such a lot of good, actually grounded army movies and tv reveals. Now, a few of the ones that we had talked about beforehand that had been large touchstones for us had been the movie Civil Conflict, the tv present Lioness. We have regarded on the tv present Sluggish Horses quite a bit as nicely. Principally, something that hits that place of actuality, of wanting on the people who find themselves truly caught within the battle, not those who’re driving it. We additionally watched numerous documentaries and pictures from conflicts all over the world. Once more, simply to know what it actually feels prefer to be caught in that sort of place.

VG247: So are you able to inform me – that is extra of a logistical query – however I’m curious who’s main the marketing campaign growth. I do know Motive – and please right me if I am fallacious, however I really feel like Motive is on the prime after which there’s an effort from the opposite two studios, Criterion and DICE (because the caretakers of the franchise). How does this break up work? Is there one crew main after which persons are contributing sure parts?
Fasahat Salim, design director, Criterion: It’s truly a far broader factor than every studio takes its personal factor. We’re all sort of contributing to just about the entire undertaking, and clearly single-player multiplayer are simply two parts, there’s much more as nicely on this complete bundle. We have folks in Criterion, DICE, Motive, Ripple Impact all contributing to all of it not directly form or kind.
For instance, I have been chargeable for marketing campaign missions, however I do know I am working with people who find themselves truly additionally engaged on multiplayer, meta and all of those different elements. So it is such an enormous undertaking throughout the board. Inevitably, having all 4 studios come collectively and share sources, data and tech is one thing that we needed to do for one thing of this scale.
So having everybody’s experience contributing wherever it is wanted has been tremendous very important for us making an attempt to get this over the road. After all there’s been a variety of data, studying and data sharing between studios. Clearly, such as you mentioned, DICE clearly have probably the most quantity of expertise with it, so how can we sort of deliver that ethos of what makes Battlefield Battlefield and guarantee that all the opposite studios are making certain that that is a part of what they’re occupied with once they’re making the content material or the stuff that they are engaged on.
However yeah, it has been a shared endeavor. We have folks throughout the board, throughout time zones engaged on this factor. We’re all concerned in every part just about.
VG247: I used to be shocked by a few of the dialogue in a few of the missions. Very early on within the New York mission, there is a dialog between Lopez and Gecko, the place he’s grousing about folks being upset there’s army motion of their yard. Gecko mainly responds that freedom typically means disagreeing with the federal government.
I believed that was a really related line. It was extra nuanced than I anticipated in a army shooter, and I simply wished to know: was this a aware option to have your characters make these related statements? Are we going to see a few of that once more in the remainder of the marketing campaign?
Emily Grace Buck, narrative design director, DICE: So sort of like I used to be talking to earlier: Battlefield has at all times tried to be a very sensible sport. After we made the selection to set this up to date, to ensure that that to really feel actually good and really feel grounded and hit that fantasy for gamers, we’ve to deliver some issues that really feel actual to our world. Our characters should really feel like they’re related to the world that they reside in, and so they’ve lived by way of the kind of world that we’ve all been in.
After all they are going to have completely different views, and it is best to see that, and it is best to hear that from them. That is precisely how actual army personnel would speak to at least one one other as they are going right into a mission, they touch upon it, they’re inquisitive about figuring out how everybody else that they are preventing alongside feels about it, as a result of it is advisable to know that you simply belief that particular person subsequent to you along with your very life in all of these situations.
So yeah, I believe that for gamers who’re coming in, who’re very up-to-date on the information and have achieved wherever close to the quantity of analysis that we have achieved on what is going on on with the world in order that we might create a very attention-grabbing fictional setting. After all, they are going to see issues that they may resonate with, some issues that they may agree with, some issues that they may disagree with, some issues which may make them assume, some issues that they are going to ignore fully and can simply fade into the background.
I believe a variety of the way you course of this story might be going to be primarily based on the way you come into it, however I hope that our gamers may have enjoyable. Possibly assume just a little bit and stroll away going, ‘I really feel like I had the expertise of army personnel on the bottom in this sort of state of affairs’ if one thing like this had been to occur, however I do not assume it could, however it would possibly.
VG247: I’m primarily based within the UAE, and just lately there was – as an example army motion – on a neighboring nation; two US allies [involved]. After I obtained into the sport, I wasn’t anticipating it to be this prescient. I might think about that the analysis that goes into it possibly gave you just a little little bit of an perception into how a possible plan of action would possibly happen.
Emily Grace Buck, narrative design director, DICE: We’re going for grounded. However yeah, most of this story was written a number of years in the past. So in the event that they’re extraordinarily near issues occurring proper now, in fact, we’re circuitously referencing that. What we’re making an attempt to do is present one thing that feels grounded and like a great story.
VG247: Are you engaged on a story component for multiplayer/BR? Can we count on a story component to the multiplayer modes as soon as we’re achieved with the story of the marketing campaign?
Emily Grace Buck, narrative design director, DICE: Sure, sure, completely you may. So the multiplayer maps and every part that we’re releasing for the core product of Battlefield 6 is ready in a single universe, one battle. The multiplayer maps are in a few of the similar common places because the single-player maps. You will see the opposite facet of the town or one other facet of the city, different facet of the mountain, for instance. Most of them happen both concurrently with the single-player marketing campaign moments, or days to weeks afterwards. Primarily, what we wish you to really feel right here is that fantasy of being that boots-on-the-ground personnel.
Between the marketing campaign and the multiplayer maps, you may see completely different sides of those fronts, mainly. You possibly can really feel a lot of the time – within the marketing campaign – what it is prefer to be a few of the army personnel who’re there early within the battle, or possibly even those kicking issues off. After which in multiplayer, it is extra… weeks later, issues have continued to evolve or devolve. What’s it like now?
VG247: Are we going to see any enter from these characters? Are they even gonna present up, am I gonna be capable of play as Gecko, for instance, in multiplayer?
So Dagger 1-3 will not be at present within the multiplayer expertise. Nonetheless, there are characters within the multiplayer expertise who’re featured as NPCs and squad members all through the marketing campaign. So there’s a direct reference to some characters between the 2.
VG247: So, for the narrative content material for multiplayer – clearly a few of that is primarily based on what different video games have achieved. CoD: Warzone, for instance, may have a cutscene that can arrange one thing, can we count on extra from Battlefield? To deliver that narrative collectively? Can we count on one thing extra to go together with the brand new season launching past simply – this is a two-minute cutscene after which that is it, and we by no means hear from these folks once more?
Emily Grace Buck, narrative design director, DICE: So once more, we’re not gonna be speaking concerning the reside season stuff right this moment, however I can let you know in context of what we’ve within the multiplayer launch. Once more, these are sort of completely different sides of the identical biomes. So very comparable varieties of buildings and understanding.
Should you actually have a look at the environmental storytelling of what is gone on with this battle. Like I discussed, a few of the similar characters that you simply see within the marketing campaign might be playable in multiplayer as nicely. Even on the subject of issues like potential customisation objects and such, all of it ties again into that very same narrative. That this group of individuals resides by way of this battle collectively.

VG247: By way of the construction of the marketing campaign, we solely performed three missions, however the Tajikistan one is completely different as a result of it was fully open. You could possibly sort out the targets in any order you need.
The brand new New York mission is the spotlight for me. It just about confirmed the complete spectrum of [gameplay]. There have been open-ish areas, sections the place you may command your squad. There have been tight sections in there, there was a chase. So nearly prefer it’s a great vertical slice of what the marketing campaign can provide. I believe that mission specifically is gonna be lots of people’s favorite.
Are you able to inform me what the form of break up is for the marketing campaign? How a lot of it’s gonna be open-ish environments versus very tight, very scripted missions?
Fasahat Salim, design director, Criterion: It is truly a great combine. I believe Tajikistan might be probably the most open mission. In order that’s why, only for the sake of selection, I believe you bought to play that on the finish. Usually, throughout the entire marketing campaign, there is a good mixture of precisely what you simply described; that conventional Battlefield single-player marketing campaign that you simply count on to actually really feel the massive motion moments, you understand, excessive spectacle.
The factor that sort of is a constant throughline by way of the entire marketing campaign – together with the three missions that that you’ve got performed – is making an attempt to provide the participant that feeling of lessons, and what it means to play in numerous roles inside a squad. In every of these [missions], you are enjoying as a distinct class, and that is solely intentional.
In [Gibraltar], you are enjoying as an Engineer, due to this fact you are supporting the automobile. You’ve got obtained your blowtorch. You are making an attempt to maintain the tank alive. There’s a variety of concentrate on what it means to be an engineer class. Then clearly within the New York mission, you might be very a lot entrance and middle Assault, proper?
You’ve got obtained shut fight, you are going by way of the homes, you are taking pictures guys by way of partitions, they’re taking pictures again at you. The whole lot is could be very a lot proper on the frontline. So you have obtained your shotgun, you are doing a variety of injury. There’s grenade launchers, such as you mentioned, there’s an entire spectrum of issues occurring.
After which clearly in [Tajikistan] it’s a a lot larger mission, however it additionally lends itself to the Recon class, which is what we’re treating because the fantasy for that mission. So that you’re enjoying with the sniper rifle, and once more, you have additionally obtained a drone as your gadget, so you have obtained a watch within the sky. You should use that to recon forward.
So all of those are attempting to provide the participant that fantasy of the completely different lessons, and that is very intentional. As a result of as you understand, Battlefield is about lessons. Even if you play multiplayer, it is about fulfilling that function inside a a lot bigger battle.
For instance, you talked about squad orders. Squad orders is an enormous a part of fulfilling that squad-based fantasy. You’re part of this squad. Your squad has particular skillsets that would aid you clear up the issue at hand, so use them. Relying on who you might be enjoying as, some squad orders will not be out there to you. For instance, in [Tajikistan], you are enjoying the Recon. There are no Recon squad orders if you open up the wheel. That is as a result of you are the Recon.
VG247: Do you assume some folks will choose to have that form of solo fantasy as an alternative of the squad fantasy? I would not mistake this marketing campaign for being a part of some other shooter franchise, however I am additionally conscious that Name of Responsibility and different video games are likely to concentrate on singular people as an alternative of simply having the complete squad. Do you assume some folks would’ve wished that from Battlefield 6 and possibly aren’t followers of [the squad] component from BF4 coming again?
Emily Grace Buck, narrative design director, DICE: I believe that is precisely what we’re going for. However yeah, we had been simply making an attempt to make the most effective Battlefield marketing campaign we presumably might, and Battlefield has at all times, at all times been about being one of many little guys. It is not about being within the SAS, it is not about being in Delta Drive or Seal Staff Six.
It is about being an enlisted soldier, making an attempt to outlive a very s**t state of affairs along with your mates, proper? And to get your targets achieved and survive and get out. That is Battlefield. It is a cowl shooter. There are moments in our marketing campaign the place you could have a smaller squad out there. There are moments the place it is all 4 of you.
So I believe there are alternatives for gamers – particularly a few of them who’re actually expert, in the event that they wanna lean into that run-and-gun fantasy – there are moments they will do it, however that is not completely core to our Battlefield DNA the way in which that the squad play is. In order that’s not the principle fantasy that we have tried to offer within the single-player marketing campaign.
Battlefield 6 launches October 10 on PC, PS5, and Xbox Sequence X/S.







