Forescout has unveiled an bold new international companion initiative, Mission:Potential, marking the biggest channel-focused marketing campaign within the firm’s 25-year historical past. Designed to energise companions and speed up pipeline development, the tour will span greater than 90 cities worldwide between Could and September 2026.
A International Push to Strengthen the Channel
The Mission:Potential tour underscores Forescout’s dedication to its companion ecosystem at a time when organizations are grappling with more and more complicated cybersecurity challenges. The initiative will convey interactive, in-person occasions to key international markets, together with London, Munich, Johannesburg, Mumbai, Sydney, and Kuala Lumpur.
Choose occasions will happen in high-profile venues, together with iconic soccer stadiums corresponding to Stamford Bridge and Outdated Trafford, including a particular edge to the expertise.
Gamified Enablement Meets Actual-World Safety Challenges
In contrast to conventional companion applications, Mission:Potential introduces a gamified, story-driven format.
Attendees will tackle the position of “brokers,” receiving missions from a fictional controller often called “Scout.” The expertise blends hands-on cybersecurity workout routines with real-world menace intelligence insights.
Rik Ferguson, Forescout’s VP of Safety Intelligence, will play a key position in translating present menace landscapes into actionable alternatives for companions, serving to them higher place options in buyer engagements.
Addressing Trendy IT, OT, and IoT Safety Wants
The tour focuses on serving to companions navigate the rising convergence of IT, operational know-how (OT), Web of Issues (IoT), and Web of Medical Issues (IoMT) environments.
Via sensible periods and use instances, companions will acquire methods to:
- Enhance asset visibility throughout complicated environments
- Scale back threat publicity
- Apply frameworks corresponding to Common Zero Belief Community Entry (UZTNA)
- Implement Steady Menace Publicity Administration (CTEM)
The aim is to equip companions with the instruments and confidence wanted to ship measurable enterprise worth whereas addressing evolving buyer calls for.
Business Backing and Channel Collaboration
Channel leaders have already expressed robust assist for the initiative. Helge Scherff, Regional Vice President of Central Europe at Unique Networks, highlighted the significance of localized, hands-on enablement.
“That is precisely what the channel wants: native engagement, sensible periods round actual IT, OT, and IoT challenges, and alternatives to construct pipeline collectively,” Scherff mentioned.
Driving Pipeline and Associate Success
Forescout emphasizes that Mission:Potential is not only about schooling, however about tangible enterprise outcomes. The occasions are structured to encourage collaboration, competitors, and pipeline creation, serving to companions uncover new alternatives and strengthen buyer relationships.
“Companions are on the heart of how we go to market,” mentioned Olly Carter, Senior Channel Gross sales Director for EMEA and APJ at Forescout. “This initiative is about assembly companions of their native markets with an enticing format that makes enablement each memorable and efficient.”
Registration Now Open
Channel companions can register for occasions of their area by way of Forescout’s web site, with devoted pages for Europe, the Center East and Africa, Asia-Pacific, and the Americas.
As cybersecurity threats proceed at a fast fee, initiatives like Mission:Potential sign a shift towards extra immersive, outcome-driven companion engagement, the place schooling, expertise, and execution converge to drive development.
