At Sophos, we envision a world the place organizations of any dimension and means have a transparent path to superior cybersecurity outcomes. It guides each resolution we make from how we design options, to how we empower companions \u2013 to how we current ourselves as a model.<\/p>\n

For this reason I’m so excited to have unveiled Sophos\u2019 refreshed model design at Black Hat earlier this month \u2013 and a brand new Sophos emblem for the primary time in twenty years:<\/p>\n

$\"Sophos:$ <\/p>\n

Whenever you defend greater than 600,000 organizations worldwide, readability issues. Our new feel and appear provides a clear, trendy, and energetic illustration of the Sophos model, and the superior outcomes we create for our clients and companions.<\/p>\n

A Protect for As we speak\u2019s Risk Panorama<\/h2>\n
The brand new Sophos emblem nods to our historical past, but it surely\u2019s reimagined with a protect that represents our protection towards cyberattacks. Inside that protect lives the twin power of Sophos: AI-native know-how and world-class human experience. Collectively, they create unmatched protection that adapts as quick as threats evolve.<\/p>\n

Why Change \u2013 and Why Now?<\/h2>\n
Our refreshed model design is greater than a brand new look \u2014 it displays who we’re, what we stand for, and the place we\u2019re headed along with our clients and companions.<\/p>\n
Within the 40 years since Sophos was based, we\u2019ve seen a exceptional quantity of disruption within the cybersecurity panorama \u2013 from an evolving menace mannequin to an increasing assault floor, and fast-paced technological and AI innovation on each offense and protection.<\/p>\n
At all times, Sophos has been on the forefront on a relentless path of innovation. We started as a single product anti-virus supplier. Now, we’re a world cybersecurity chief trusted by greater than 600,000 organizations all over the world. Our acquisition of Secureworks earlier this yr was a daring step ahead\u2014increasing our award-winning know-how, intelligence, and providers, and strengthening our skill to ship managed detection and response (MDR), vulnerability administration, and id menace safety at scale.<\/p>\n
We\u2019ve earned buyer belief. We\u2019ve confirmed our price. Now, with our refreshed design, we\u2019re talking with the identical boldness and readability that we convey to our know-how and providers.<\/p>\n

Extra Than a Look\u2014A Dedication<\/h2>\n
Cybersecurity ought to by no means be a luxurious. But fewer than 1 in 10,000 organizations have a CISO (or title equal). That leaves over 99% of companies with out devoted safety management, and consequently, missing a powerful technique to successfully defeat cyberattacks.<\/p>\n
We’re dedicated to closing that hole \u2013 and we’re uniquely positioned to take action. We meet organizations the place they’re of their safety journey and scale with them as they develop. With our open, AI-native platform, built-in portfolio, and international companion ecosystem, we give each buyer\u2014from startups to international enterprises\u2014the identical skill to defend, adapt, and construct cyber resilience.<\/p>\n
Design follows technique. Our new id is daring, clear, and assured\u2014similar to the long run we\u2019re constructing with our clients and companions.<\/p>\n

Collectively With Our Companions<\/h2>\n
Our companions are core to our success, and their suggestions on the rebrand has been energizing:<\/p>\n
\n
\u201cWhen companions keep the course, a brand new emblem marks not only a rebrand, however an thrilling journey forward.\u201d \u2013 Vimesh Avlani, Managing Director, Graftronics<\/p>\n<\/blockquote>\n
\n
\u201cAt first, I caught myself beginning at [Sophos\u2019] new emblem and design, questioning if one thing had modified and sure, it undoubtedly has. And I’ve to say: I find it irresistible. It\u2019s recent, trendy, and has this clear, assured look that simply suits completely with Sophos. Generally it\u2019s the refined design shifts that convey the most important influence.\u201d \u2013 Stoyan Bozov, IT Architect Community & Cybersecurity, Bechtle<\/p>\n<\/blockquote>\n
Strolling the ground at Black Hat, seeing our new model delivered to life, I felt immense delight in what we\u2019ve constructed\u2014along with our companions\u2014to defend organizations across the globe.<\/p>\n
Defeat Cyberattacks \u2013 At all times<\/h2>\n
Whereas our look has developed, our tagline stays the identical: Defeat Cyberattacks. It\u2019s not only a line\u2014it\u2019s our promise. At Sophos, no group fights alone. Along with our companions, platform, and skilled groups, we ship safety that disrupts assaults earlier than they disrupt enterprise.<\/p>\n
From stopping a ransomware assault at 2 a.m. to serving to organizations scale throughout continents, Sophos is there.<\/p>\n
Our rebrand is the outward expression of that dedication. A recent look. The identical relentless concentrate on superior outcomes. And a daring future with our clients and companions on the heart.<\/p>\n<\/p><\/div>\n\n","protected":false},"excerpt":{"rendered":"
At Sophos, we envision a world the place organizations of any dimension and means have a transparent path to superior cybersecurity outcomes. It guides each resolution we make from how we design options, to how we empower companions \u2013 to how we current ourselves as a model. For this reason I’m so excited to have […]<\/p>\n","protected":false},"author":2,"featured_media":6075,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[58],"tags":[1560,121,4986,120],"class_list":["post-6073","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cybersecurity","tag-brand","tag-news","tag-reimagined","tag-sophos"],"_links":{"self":[{"href":"https:\/\/techtrendfeed.com\/index.php?rest_route=\/wp\/v2\/posts\/6073","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/techtrendfeed.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/techtrendfeed.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/techtrendfeed.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/techtrendfeed.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=6073"}],"version-history":[{"count":1,"href":"https:\/\/techtrendfeed.com\/index.php?rest_route=\/wp\/v2\/posts\/6073\/revisions"}],"predecessor-version":[{"id":6074,"href":"https:\/\/techtrendfeed.com\/index.php?rest_route=\/wp\/v2\/posts\/6073\/revisions\/6074"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/techtrendfeed.com\/index.php?rest_route=\/wp\/v2\/media\/6075"}],"wp:attachment":[{"href":"https:\/\/techtrendfeed.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=6073"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/techtrendfeed.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=6073"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/techtrendfeed.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=6073"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}